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Alpha tires was born in Korea from the need to provide the international tire market with a high tech, high performance, yet affordable tire. Why settle for less. Alpha Tires aims to ensure all vehicles can benefit from the latest innovations in the tire world, without having to pay a premium price for them. Korea is known to be a leader in technology, safety, and production, with brands like Samsung, LG, Hyundai and Kia taking over international markets. Alpha is the latest product being produced by the world’s most intelligent, discipline, and efficient engineers. Lana is proud to have been selected as Alpha’s exclusive agent in Saudi Arabia, bringing to our customers the best and latest in the tire world.

Alpha tires was born in Korea from the need to provide the international tire market with a high tech, high performance, yet affordable tire. Why settle for less. Alpha Tires aims to ensure all vehicles can benefit from the latest innovations in the tire world, without having to pay a premium price for them. Korea is known to be a leader in technology, safety, and production, with brands like Samsung, LG, Hyundai and Kia taking over international markets. Alpha is the latest product being produced by the world’s most intelligent, discipline, and efficient engineers. Lana is proud to have been selected as Alpha’s exclusive agent in Saudi Arabia, bringing to our customers the best and latest in the tire world.

Alpha tires was born in Korea from the need to provide the international tire market with a high tech, high performance, yet affordable tire.
Why settle for less. Alpha Tires aims to ensure all vehicles can benefit from the latest innovations in the tire world, without having to pay a premium price for them. Korea is known to be a leader in technology, safety, and production, with brands like Samsung, LG, Hyundai and Kia taking over international markets.
Alpha is the latest product being produced by the world’s most intelligent, discipline, and efficient engineers. Lana is proud to have been selected as Alpha’s exclusive agent in Saudi Arabia, bringing to our customers the best and latest in the tire world.

ALPHATIRES

FEATURED TIRES

ROADIAN HT

4x4

Exclusive performance tire

Alpha CP672

PCR

Premium Tire

Alpha CP661

PCR

Passenger Car Tire

Zhongce Rubber Group Co., Ltd. (ZC Rubber), The number 1 Tire manufacturer in China, headquarters in Hangzhou, China, ranks among the world’s top 10 largest tire manufacturers, with four subsidiaries ZC Europe, ZC America, ZC Brazil and ZC Thailand to expand the global market step by step.

Value and Safe is the mission that ZC Rubber insists to meet global customers’ demands in different markets. ZC Rubber invests millions of US dollars every year on establishing various productions and testing facilities from the U.S, Germany and Japan such as the first noise test laboratorium in China, MTS Flat-Trac III CT tire Test System, X-ray, balancing and uniformity inspection. Furthermore, ZC Rubber focuses on the improvement on the tread design, formulation and performance based on advanced technology and its International Research and Development (R&D) team covering Japanese and Korean experts. More premium products will be produced to hit the market by ZC Rubber.

Zhongce Rubber Group Co., Ltd. (ZC Rubber), The number 1 Tire manufacturer in China, headquarters in Hangzhou, China, ranks among the world’s top 10 largest tire manufacturers, with four subsidiaries ZC Europe, ZC America, ZC Brazil and ZC Thailand to expand the global market step by step.

Value and Safe is the mission that ZC Rubber insists to meet global customers’ demands in different markets. ZC Rubber invests millions of US dollars every year on establishing various productions and testing facilities from the U.S, Germany and Japan such as the first noise test laboratorium in China, MTS Flat-Trac III CT tire Test System, X-ray, balancing and uniformity inspection. Furthermore, ZC Rubber focuses on the improvement on the tread design, formulation and performance based on advanced technology and its International Research and Development (R&D) team covering Japanese and Korean experts. More premium products will be produced to hit the market by ZC Rubber.

Zhongce Rubber Group Co., Ltd. (ZC Rubber), The number 1 Tire manufacturer in China, headquarters in Hangzhou, China, ranks among the world’s top 10 largest tire manufacturers, with four subsidiaries ZC Europe, ZC America, ZC Brazil and ZC Thailand to expand the global market step by step.

Value and Safe is the mission that ZC Rubber insists to meet global customers’ demands in different markets. ZC Rubber invests millions of US dollars every year on establishing various productions and testing facilities from the U.S, Germany and Japan such as the first noise test laboratorium in China, MTS Flat-Trac III CT tire Test System, X-ray, balancing and uniformity inspection. Furthermore, ZC Rubber focuses on the improvement on the tread design, formulation and performance based on advanced technology and its International Research and Development (R&D) team covering Japanese and Korean experts. More premium products will be produced to hit the market by ZC Rubber.

GOODRIDE

FEATURED TIRES

SU318

4x4

Exclusive performance tire

SA 07

SUV

Premium Tire

RP88

PCR

Passenger Car Tire

Hengfeng Tires was established out of the need to provide the tire market with durable, reliable and affordable tires. From its inception in 1995, and Hengfeng tires company has grown to be one of the biggest and most trusted names in the tire manufacturing industry in China and overseas.

Hengfeng Tires was established out of the need to provide the tire market with durable, reliable and affordable tires. From its inception in 1995,  Hengfeng tires company has grown to be one of the biggest and most trusted names in the tire manufacturing industry in China and overseas.

Hengfeng Tires was established out of the need to provide the tire market with durable, reliable and affordable tires. From its inception in 1995,  Hengfeng tires company has grown to be one of the biggest and most trusted names in the tire manufacturing industry in China and overseas.

SUNFULL

FEATURED TIRES

SF-888

UHP

Exclusive performance tire

SF-688

PCR

Premium Tire

SF-05

PCR

Passenger Car Tire

JKL Tires are light commercial truck tires, built with both strength and durability in mind. JKL Tires are one of the strongest commercial tires in the market, with additional steel layers ensuring the tires can handle heavier loads as well as non smooth road conditions. 

JKL Tires are light commercial truck tires, built with both strength and durability in mind. JKL Tires are one of the strongest commercial tires in the market, with additional steel layers ensuring the tires can handle heavier loads as well as non smooth road conditions. 

JKL Tires are light commercial truck tires, built with both strength and durability in mind. JKL Tires are one of the strongest commercial tires in the market, with additional steel layers ensuring the tires can handle heavier loads as well as non smooth road conditions. 

JKL TIRES

FEATURED TIRES

Nova Force

4x4

Exclusive performance tire

Lion Sport HP

SUV

Premium Tire

JKL Sport Gp

PCR

Passenger Car Tire

JKL Sport

PCR

Passenger Car Tire

Lana Tires
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